Audit lens
E-commerce accessibility audit
Stores combine templates, apps, promotions, and checkout flows. Small accessibility mistakes repeat across thousands of URLs—so we prioritize templates, navigation, and money paths first.
Who this is for
E-commerce teams, storefront developers, and anyone responsible for checkout and product templates.
Key risk areas
- Product media and quick-view modals
- Cart drawers and checkout steps
- Sale badges, timers, and low-contrast UI
- Third-party apps injecting buttons or overlays
Scan these pages first
Use public URLs only. Scan, note findings, then open the linked issue guides.
- Homepage and main navigation
- One high-traffic collection or category page
- A best-selling product detail page
- Cart and first checkout step (public URLs only)
Try it on your URL
Paste a public URL. You get a shareable report. Fix issues, deploy, then rescan the same URL to compare results.
How teams use scans with this lens
- Pick template URLs
One URL per major pattern.
- Scan and triage
Map rules to issue guides.
- Fix shared components
Reduce repeated failures.
- Rescan and compare
New report link each run.
Cluster
Skips levels
Page title
Subsection (styled as heading but wrong level)
Logical sequence
H1 Page title
H2 Section
H3 Subsection
Headings and landmarks repeat on every template.
Cluster
Body text sample
Fails WCAG AA for normal text
Body text sample
Stronger contrast
Badges, footers, and secondary buttons add noise.
Cluster
~32px
~44px+ target
Cart and nav patterns compress targets on phones.
How this lens works
We load public URLs in a real browser and run automated axe rules, then map findings to your issue backlog. This page describes a typical audit focus—not legal advice.
For each major template (home, collection/category, product, cart, account), capture one representative URL. Re-scan after theme or app updates.
Typical patterns we see
Product galleries often ship without consistent alt text; quick-view modals may trap focus or lack accessible names.
Sale badges and countdown timers frequently rely on color alone or use low-contrast text.
Mini-carts and drawer menus are common keyboard traps when focus management is skipped.
Common issues by page type
Product and listing templates
Image alt text, variant controls, filter sidebars, and unnamed icon-only actions.
Cart and checkout
Focus order when drawers open, error text tied to fields, and contrast on trust marks.
What to fix first
Missing or decorative images treated as informative, unlabeled icon buttons, filters that do not announce state changes, and checkout steps with unclear error messaging.
How to fix
Fix at the theme level: shared components for product cards, buttons, and modals. Add regression scans before peak traffic.
Pair automation with a short keyboard pass through add-to-cart and guest checkout.
Issue pages
Guides and overviews
What to do next
Keep the scan, fix, rescan loop going
Ship a fix, then run another scan on the same URL. Each run gets its own report link so you can compare before and after.
Open scan