Audit lens
Small business website accessibility audit
Most small businesses run on a handful of templates. Fixing the header, footer, form, and hero components once improves every page that reuses them.
Who this is for
Small teams without a dedicated accessibility specialist—site owners, freelancers, and light-touch dev shops.
Key risk areas
- Contact and lead-capture forms
- Hero images and marketing sections
- Headers with many links and social icons
- Embedded maps, chat widgets, and trackers
Scan these pages first
Use public URLs only. Scan, note findings, then open the linked issue guides.
- Homepage
- Primary service or pricing page
- Contact or booking form
- Blog or news index (if you publish often)
Try it on your URL
Paste a public URL. You get a shareable report. Fix issues, deploy, then rescan the same URL to compare results.
How teams use scans with this lens
- Pick template URLs
One URL per major pattern.
- Scan and triage
Map rules to issue guides.
- Fix shared components
Reduce repeated failures.
- Rescan and compare
New report link each run.
Cluster
Skips levels
Page title
Subsection (styled as heading but wrong level)
Logical sequence
H1 Page title
H2 Section
H3 Subsection
Headings and landmarks repeat on every template.
Cluster
Body text sample
Fails WCAG AA for normal text
Body text sample
Stronger contrast
Badges, footers, and secondary buttons add noise.
Cluster
~32px
~44px+ target
Cart and nav patterns compress targets on phones.
How this lens works
Scan homepage, primary service page, contact or booking form, and blog or news index if present.
If you use a page builder, scan after major layout changes—blocks often reintroduce heading skips.
Typical patterns we see
Contact forms with placeholder-only labels, social icon links without names, and hero images missing alt text.
Embedded maps or chat widgets that steal focus or lack dismiss controls.
Common issues by page type
Marketing and landing pages
Placeholder-only fields, hero images without alt, and icon links without names.
Global chrome
Duplicate IDs from duplicated blocks, skip-link gaps, and low-contrast buttons on brand colors.
What to fix first
Low contrast on buttons matching brand colors, missing skip links on busy headers, and duplicate IDs from duplicated sections.
How to fix
Triage by template: fix shared navigation and form components before one-off blog posts.
Use our checklist guide before launch and re-scan after you change tracking scripts or consent banners.
Issue pages
Guides and overviews
What to do next
Keep the scan, fix, rescan loop going
Ship a fix, then run another scan on the same URL. Each run gets its own report link so you can compare before and after.
Open scan