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2026-03-01 · Content

What Missing Alt Text Actually Breaks

Screen reader behavior, SEO signals, and repair patterns for images in content and components.

By TestAccessibility

Tags: imagesscreen readers

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See how the ideas below show up in an automated report for your URL.

Instructional

Meaningful versus decorative images

Empty alt is correct when the image adds no information; otherwise describe the job of the image.

What users experience

Meaningful images without alt may be skipped or read as filenames. Neither is acceptable for charts, product photos, or instructional diagrams.

Decorative images

Mark decorative images with alt="" so assistive technologies ignore them. Silence is the correct output when the image adds no information.

Components

Image buttons need alt or aria-label. Icons inside links should not be the only text unless the link has an accessible name.